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Websites suitable for promotion need a sense of hierarchy in design

Release time: 2019/8/11 22:03:44

A website that is suitable for promotion needs a sense of hierarchy in design

With the development of the socialization of the Internet, the traditional website promotion methods have undergone tremendous changes. Search engines occupy a major position in website traffic acquisition, while the daily traffic is declining, which has become a non-earning fact. The best way is to increase the conversion rate of website users. "I need to be strong in ironworking." This requires the website to work hard on design and content updates, such as designing a layered website. 说 Beijing website construction said

In traditional website construction thinking, as long as there is no mistake on the line of a website, there is basically no problem. However, we find that users' tastes do not satisfy such a website. Although the website is not a frequent visit for them However, the discerning user still cares about the overall layout of the website. Conversely, from the perspective of the website itself, when it comes to the arrival of the user, it is necessary to dress itself up. A connotative website is more attractive. user.

How to make the website feel layered for users? This requires a superb website designer to carry out overall planning. By judging the content and needs, a summary of the user ’s browsing habits, plus the setting of website functions , So that the overall layout of the site appears unified, harmonious and compact, but can not help but click to browse.

Specifically, a website has a sense of hierarchy. First of all, the positioning must be clear, and the confused positioning of the website will make people feel unable to start. For enterprises, the positioning of the website is easy to make a vague mistake, whether it is display or marketing, or both. And there is, because this kind of forward-looking and backward-looking thinking is difficult to choose, making the website very different, and the result looks disorganized.

After the positioning of the website is clear, the following is to divide the website interface. According to the user's browsing habits and concerns, the entire layout can be divided into important functional areas, secondary functional areas, auxiliary functional areas and related content. The three functional areas are arranged in order according to the importance of the content and the user's browsing habits. Where the user pays attention to and is used to browsing, important content and functions are placed. Conversely, where the user pays little attention, the edges and corners of the page place less important content and functions.

Some people would say that it ’s easy to do this, is n’t it just to separate them in order of importance? It ’s not difficult, and most website designs follow this principle. In fact, this is not the case. Important and secondary, as well as auxiliary functions. The important and secondary can be kept constant with the position, but the auxiliary function is not just placed in a remote location. Sometimes, the auxiliary function is also arranged under the important section. This is because the subconscious implies Users want to do this, not do it.

This requires a full communication between the website construction company and the enterprise. For the website construction company, they will be more accurate in grasping the overall website, and the importance of the function and content is relatively weak. Conversely, for the enterprise In terms of many years of working in an industry, we have a thorough understanding of the concerns of users in the industry. Both partners have their own strengths and weaknesses and combine their strengths. Then, the effect of the website produced May be much more popular than ordinary template construction stations.

The sense of hierarchy of the website lies in the positioning of the product. Most users focus on products rather than others. One company's product is not just one. How to choose the product that is most worthy of showing users? This may not be decided one by one , And sometimes easy to make empirical mistakes, how to find the products that users care about the best way is to use a critical look at the authenticity of product requirements, because the Internet thinking and traditional operation thinking have essence Differences and opening up new markets is a mission of the website, and it is also the most expected of many enterprises!

A layered website, when done flawlessly, injects more emotional design into the user during the design process, and the more communication between the product and the user, the user will naturally like your website more.


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