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How many columns are appropriate for corporate websites?

Release time: 2019/8/11 22:01:15

How many columns are appropriate for corporate websites?

Generally speaking, the companies that set the navigation menu on the website are basically for SEO, or the company has fixed visitors, and the service-oriented promotion websites that are convenient for visitors to query information are also the basic layout of some regular corporate website pages. Then, how many columns are suitable for general enterprises? It seems that there is not much research on the entire network. Many SEOs believe that as many as possible are possible. After all, increasing the number of pages is good for inclusion. . 来说下。 But which column menus are suitable for our corporate station?

What is a website navigation menu column

The basis of a website navigation system is the setting of the website's columns. Under the columns, other auxiliary navigation methods can be further designed. For example, a common form is to set a secondary menu under the main menu of each column to explain the user The position of the page on the site. Its form of expression is relatively simple, the general form is: home page> first level column> second level column> third level column> content page.

The navigation bar is the most critical position of the website. It determines the structure of the website. It usually contains the homepage, about us, product introduction, corporate information, contact us, and so on. Before creating a website, companies need to make preparations, plan the website columns in advance, clarify the purpose of building the website, improve the website operation guidelines and policies, conduct effective communication, and make the website procedures complete and effective. In the process of website planning and operation, the company is promoted to a high level as a guiding ideology, and the emphasis is placed on the customer in the setting and planning of the columns.

What are the common website columns?

If the website does not have an effective navigation column, and users are easy to get lost on the website, then they will also hurried away, no matter how good the website is, it will be too late to display, and eventually lead to the loss of a large number of users. However, the website navigation column can serve as a good guide. Designing an attractive navigation can also keep users browsing more content information and bring a good user experience.

So what are some regular website navigation columns? Xiaobian summarized them for your reference:

Home page

Company Profile (About Us)

News (Separate industry news, company news, frequently asked questions)

Product series, service items, business scope

Customer case, technology advantage, application case, construction site, success case

Customer service, service concept, service purpose, service scope

Recruitment

Corporate culture, corporate honor, corporate philosophy, marketing network, service process, service team

Contact Us, Online Message

Generally, there are so many of the above, some of them are appropriately changed and appropriately increased or decreased according to their industry.

Notes on the navigation menu

1. The number of words in the navigation menu is generally recommended to be 2 or 4. It is more symmetrical and tidy. If you have 3 or 5, it is not bad. It is best to unify the standards. The whole station is the same. Many, it will cause the navigation menu to display beautifully. From the above, it is not suitable for everyone's aesthetic browsing. For some users with a little obsessive-compulsive disorder, they always feel weird and not very good.

2. The navigation menu is best located on the top or left side of the website. It can be noticeable at a glance, so that your users can find what they need when they open your website and want to know what content.

3. Can the column menu contain the company name for optimization? This is ok. If your brand word is 2 words or 3 words, you can add a new column name by adding it to the navigation column menu and then make a brand word. Optimization is perfectly possible, and some companies do.

How much is the most suitable navigation menu for corporate stations?

Many corporate websites do not necessarily require so many column menus. Generally, at least five menus can basically solve most problems, such as: homepage, profile, news, products, and contacts. These are the core five. Contains the company's basic introduction, as well as the news section, as well as the core product section, so contact information is an essential column; so, if your website needs more content to end, then you can appropriately add More columns are acceptable as long as the pages of the corporate website are not crowded.


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