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What must a company's marketing website have?

Release time: 2019/7/30 22:24:59

What must a company's marketing website have?

First, to help enterprises complete the operation policy for the website construction policy

The corporate marketing website must be to satisfy certain aspects of the company's online marketing functions, such as corporate website marketing to customer service, corporate website marketing to sell, and corporate website development to international markets Marketing functions, the above brief list are based on the completion of the company's operating policy as the core, and then use tools such as the website to complete the value of its website marketing. 说 Beijing website construction said

Second, good search engine performance

Another important function of the corporate website is the website promotion function, and the search engine is currently the most important way for Internet users to obtain information. If the corporate website cannot be effectively promoted by the search engine, then the marketing performance of this corporate website will be greatly reduced. Therefore, marketing-type corporate websites must inevitably solve the search engine problems of corporate websites, which can also be understood as the work of search engine optimization. In marketing-type corporate website solutions, search engine optimization is the foundation and long-term work. The planning stage and even the strategic planning stage of the company's network marketing have now begun, and it runs through the entire operation process of the corporate website.

Third, good customer experience

After all, the potential customers and customers of an enterprise website or any organization and individual related to the company's affairs, how to improve the customer experience of an enterprise website is an important issue that must be considered for marketing enterprise websites. Customer experience is another goal that cannot be quantified, more often it is the feeling of different audiences. We generally complete a marketing enterprise website with good customer experience from these aspects: the ease of use of the website (the basic standards of the website: speed, security, compatibility and navigation, etc.), the communication of the website (for special user groups Customization, corporate website should have the function of interaction and communication,) the credibility of the website (common with traditional information and the common information within the station, trust level, etc.), easy to communicate (sharing is the highest value conversion rate in online marketing A form) and so on.

Fourth, attention to detail

Details are also an important element in customer experience. Because of its importance, we alone use it as a factor for marketing enterprise websites. The details of the marketing website's process development, content maintenance, and website management need to be reflected in details. .

V. Website Monitoring and Management

Another factor of the marketing website is the monitoring function and management function of the website itself. In the simplest terms, the website needs to add a code for traffic monitoring. More processing features can be set and added at the time of website construction.

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