Release time: 2019/7/30 22:22:18
What are the characteristics of website construction for marketing website design?
With the continuous improvement of website construction technology and the release of more and more open source frameworks, many people have a better understanding of website construction, and it has made website construction easier and easier. The requirements of websites are getting higher and higher, so the construction of high-end marketing websites has become a popular mode now. High-end marketing websites have a lot of differences compared to ordinary template websites. Both price and design style are very different from ordinary template websites, but there is one thing in common between the two. It is for users to browse, but the high-end design can make users more willing to stay more time to browse, and the template station may be opened and closed. Many companies are no strangers to the construction of marketing websites. Marketing websites can bring high conversion rates and are good for search engines and users, so they have become the first choice for companies to do online marketing. What are the characteristics of marketing websites and what should they focus on? What should be paid attention to for high-end website construction? 说 Beijing website construction said
First, the title settings
Most of the current sources of corporate website construction come from the Internet, and the title of corporate website construction is a careful and technical job. Some people dismiss the title and say that search engines do n’t pay attention to the title. For example, although the search engine's attention to title is not as high as in the past, it has not completely abandoned the title.
The homepage title is not only for SEO optimization, it is always for the visitors. Otherwise, the viewers have been watching for a long time and do not know what the website is doing. That is a very big failure.
Homepage keywords must be evenly distributed. Keywords must be evenly and naturally distributed. If you deliberately highlight keywords and add a large number of keywords, it will easily cause cheating such as keyword stuffing.
In addition, it is the keyword density. There are many opinions on the Internet, which are: 2-8%, 3-7%, less than 10%, and about 5%. This is not recommended. You should choose one yourself, which is reasonable. The distribution of keywords is very useful for improving website ranking.
Three, simple and reasonable design
In the construction of corporate websites, we don't say how beautiful the design is when designing the homepage of the website, but we must give people a comfortable feeling. Only in this way can we guide customers to browse and find what they need conveniently.
Many domestic companies like to make websites very complicated, which not only makes visitors uncomfortable, but also very important for search engines. Therefore, when building a website, try to reflect the simplicity and atmosphere of the website.
Fourth, the homepage uses as few pictures as possible and appears in an animation form
There must be pictures in the website. However, the pictures must be used as reasonably as possible. Do not build pictures of the entire corporate website. This will feel very messy, and too many pictures, flash Will affect the speed of our website.
In addition, the excessive JS code in the website will make search engine spiders "extremely disgusted", so try to use as little as possible "pictures, Flash, JS" on the homepage.
V. Website data analysis
Website statistics tools allow us to understand basic traffic information, including independent visitors, visit time, page time, visit rate, etc .; real-time understanding of changes in the website, understanding the size of the effective crowd coverage, and the target audience for promotion. Which page, which channel.
2. Statistics on website themes and marketing methods
Precisely track which topics have generated sales or sales opportunities, track the number of clicks converted from topics to sales, and help us evaluate the rationality of the website page layout to track sales and sales opportunities.
3. Collect keyword data
It mainly includes two aspects: which keywords the customer uses to reach the website and which keywords the customer searches on the website.
Six, page design
In general, high-end website page design looks very compelling, and its main role is for corporate promotion. This mode of website is different from traditional website design. Traditional website design needs to consider the post-SEO optimization layout. , And this compelling website did not consider too much in this aspect when designing and making, but if you can consider SEO when designing, then it is also beneficial to the fiercely competitive market.
Seven, picture design
In front of a qualified advertising picture, you don't need any language to understand what the company wants to express, so the picture used in the construction of high-end websites is the most troublesome one. Generally, the websites used are high-definition. Large image, so that the entire page is very high-grade, but this will highlight a problem, that is, the image takes a lot of loading time, so it is very important in image selection.
High-end marketing websites are often concise and creative in terms of content, and often express pictures and text in them, because we all know that pictures are more understandable than words, so we can avoid too many complicated problems. In the simplest way, the most core content is expressed to users through pictures.
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Beijing Qidi Information Technology Co., Ltd.
Beijing qi di information technology co., LTD